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Title: Big Brands Versus Small Brands: Matching and Demand Analyses
Other Titles: Đối sánh giữa thương hiệu lớn và nhỏ dựa trên phân tích nhu cầu và mối quan hệ
Authors: Bui, Huynh Nguyen
Advisor: Foxall, Gordon, Prof.
Morgan, Peter, Dr.
Keywords: Consumer choice
Consumer behavior analysis
Brand marketing
Demand analysis
Behavioral economics
Behavioral psychology
Demand elasticities
essential value
Issue Date: 2017
Publisher: Marketing & Strategy Section of Cardiff Business School, Cardiff University
Description: Doctoral thesis. Major: Marketing; 270 pages
Table of contents: Chapter 1: Introduction; Chapter 2: Consumer behaviour and pattern of brand choice; Chapter 3: Behaviour analysis; ...
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