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http://tailieuso.udn.vn/handle/TTHL_125/9764| Title: | Big Brands Versus Small Brands: Matching and Demand Analyses |
| Other Titles: | Đối sánh giữa thương hiệu lớn và nhỏ dựa trên phân tích nhu cầu và mối quan hệ |
| Authors: | Bui, Huynh Nguyen |
| Advisor: | Foxall, Gordon, Prof. Morgan, Peter, Dr. |
| Keywords: | Consumer choice Consumer behavior analysis Marketing Brand marketing Matching Maximisation Demand analysis Behavioral economics Behavioral psychology Demand elasticities essential value |
| Issue Date: | 2017 |
| Publisher: | Marketing & Strategy Section of Cardiff Business School, Cardiff University |
| Description: | Doctoral thesis. Major: Marketing; 270 pages |
| Table of contents: | Chapter 1: Introduction; Chapter 2: Consumer behaviour and pattern of brand choice; Chapter 3: Behaviour analysis; ... |
| URI: | http://tailieuso.udn.vn/handle/TTHL_125/9764 |
| Appears in Collections: | Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| BuiHuynhNguyen.TT.pdf | Abstract & Table of Contents | 171.25 kB | Adobe PDF | View/Open |
| BuiHuynhNguyen.TV.pdf | Fulltext | 2.55 MB | Adobe PDF | View/Open Request a copy |
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