Big Brands Versus Small Brands: Matching and Demand Analyses

Please use this identifier to cite or link to this item: http://tailieuso.udn.vn/handle/TTHL_125/9764

Full metadata record

DC Field	Value	Language
dc.contributor.advisor	Foxall, Gordon, Prof.	-
dc.contributor.advisor	Morgan, Peter, Dr.	-
dc.contributor.author	Bui, Huynh Nguyen	-
dc.date.accessioned	2019-05-14T10:07:51Z	-
dc.date.available	2019-05-14T10:07:51Z	-
dc.date.issued	2017	-
dc.date.submitted	2019-05-04	-
dc.identifier.uri	http://tailieuso.udn.vn/handle/TTHL_125/9764	-
dc.description	Doctoral thesis. Major: Marketing; 270 pages	en
dc.description.tableofcontents	Chapter 1: Introduction; Chapter 2: Consumer behaviour and pattern of brand choice; Chapter 3: Behaviour analysis; ...	en
dc.language.iso	en	en
dc.publisher	Marketing & Strategy Section of Cardiff Business School, Cardiff University	en
dc.source	University of Economics - The University of Danang	en
dc.subject	Consumer choice	en
dc.subject	Consumer behavior analysis	en
dc.subject	Marketing	en
dc.subject	Brand marketing	en
dc.subject	Matching	en
dc.subject	Maximisation	en
dc.subject	Demand analysis	en
dc.subject	Behavioral economics	en
dc.subject	Behavioral psychology	en
dc.subject	Demand elasticities	en
dc.subject	essential value	en
dc.title	Big Brands Versus Small Brands: Matching and Demand Analyses	en
dc.title.alternative	Đối sánh giữa thương hiệu lớn và nhỏ dựa trên phân tích nhu cầu và mối quan hệ	en
dc.type	Ph.D Thesis	en
Appears in Collections:	Kinh tế

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BuiHuynhNguyen.TT.pdf	Abstract & Table of Contents	171.25 kB	Adobe PDF	View/Open
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