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http://tailieuso.udn.vn/handle/TTHL_125/10121| Title: | Exploring Social eWOM Intention in Social Commerce Environment: Individual-Level Culture Values as a Moderator |
| Other Titles: | Khám phá dự định truyền miệng trong môi trường thương mại xã hội: giá trị văn hóa cá nhân đóng vai trò là biến điều chỉnh |
| Authors: | Phan, Thi Phu Quyen |
| Advisor: | Pilík, Michal, doc. Ing. |
| Keywords: | Social Commerce Environment Customer Experience Trust Perceived Value Co-creation Social eWOM Intention Individual-level Culture Value Management & Economics |
| Issue Date: | 2019 |
| Publisher: | Tomas Bata University in Zlín |
| Description: | Doctoral thesis. Major: Management & Economics; 126 pages. |
| Table of contents: | 1. Introduction; 2. Literature review; 3. Two research design and methodology; ... |
| URI: | http://tailieuso.udn.vn/handle/TTHL_125/10121 |
| Appears in Collections: | Kinh tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| PhanThiPhuQuyen.TT.pdf | Abstracts & Table of Contents | 181.88 kB | Adobe PDF | View/Open |
| PhanThiPhuQuyen.TV.pdf | Fulltext | 3 MB | Adobe PDF | View/Open Request a copy |
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