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Title: Exploring Social eWOM Intention in Social Commerce Environment: Individual-Level Culture Values as a Moderator
Other Titles: Khám phá dự định truyền miệng trong môi trường thương mại xã hội: giá trị văn hóa cá nhân đóng vai trò là biến điều chỉnh
Authors: Phan, Thi Phu Quyen
Advisor: Pilík, Michal, doc. Ing.
Keywords: Social Commerce Environment
Customer Experience
Perceived Value Co-creation
Social eWOM Intention
Individual-level Culture Value
Management & Economics
Issue Date: 2019
Publisher: Tomas Bata University in Zlín
Description: Doctoral thesis. Major: Management & Economics; 126 pages.
Table of contents: 1. Introduction; 2. Literature review; 3. Two research design and methodology; ...
Appears in Collections:Kinh tế

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