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dc.contributor.advisorPilík, Michal, doc. Ing.-
dc.contributor.authorPhan, Thi Phu Quyen-
dc.descriptionDoctoral thesis. Major: Management & Economics; 126 pages.en
dc.description.tableofcontents1. Introduction; 2. Literature review; 3. Two research design and methodology; ...en
dc.publisherTomas Bata University in Zlínen
dc.sourceUniversity of Economics - The University of Danangen
dc.subjectSocial Commerce Environmenten
dc.subjectCustomer Experienceen
dc.subjectPerceived Value Co-creationen
dc.subjectSocial eWOM Intentionen
dc.subjectIndividual-level Culture Valueen
dc.subjectManagement & Economicsen
dc.titleExploring Social eWOM Intention in Social Commerce Environment: Individual-Level Culture Values as a Moderatoren
dc.title.alternativeKhám phá dự định truyền miệng trong môi trường thương mại xã hội: giá trị văn hóa cá nhân đóng vai trò là biến điều chỉnhen
dc.typePh.D Thesisen
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