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Title: Customer Perceived Value and Purchase Intention in Internet Banking Service in Vietnam
Other Titles: Giá trị cảm nhận và dự định sử dụng dịch vụ Internet Banking ở Việt Nam
Authors: Truong, Mai Anh Thu
Advisor: Sabine, Gerlach
Keywords: Internet banking service
Purchase intention
Customer perceived value
Viet Nam
International business
Issue Date: 2016-02-05
Publisher: University of Lincoln, England
Description: Master of Science in International Business; 160 pages
Table of contents: Chapter 1. Introduction; Chapter 2. Literature review; Chapter 3. Methodology; ...
Appears in Collections:Kinh doanh quốc tế

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