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http://tailieuso.udn.vn/handle/TTHL_125/7964| Title: | How e-servicescape affect customer online behaviors: The moderating effect of gender and online shopping experience |
| Other Titles: | Ảnh hưởng của không gian vật lý website lên hành vi của khách hàng trực tuyến vai trò của biến trung gian giới tính và kinh nghiệm mua hàng |
| Authors: | Phan, Thi Phu Quyen |
| Advisor: | Wu, Wann-Yih, Prof. |
| Keywords: | E-servicescape Website trustworthiness Website attitude Brand attitude E-WOM intention Purchase intention |
| Issue Date: | 2015-06 |
| Publisher: | Chinese Culture University, Taiwan |
| Description: | Master's thesis. Major: International Trade; 114 pages |
| Table of contents: | Chapter 1 Introduction; Chapter 2 Literature review; Chapter 3 Reseach design and methodology; ... |
| URI: | http://tailieuso.udn.vn/handle/TTHL_125/7964 |
| Appears in Collections: | Kinh doanh quốc tế |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| PhanThiPhuQuyen.TT.pdf | Abstract & Table of Contents | 133.58 kB | Adobe PDF | View/Open |
| PhanThiPhuQuyen.TV.pdf | Fulltext | 1.2 MB | Adobe PDF | View/Open Request a copy |
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