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Title: Behavior intention of consumers towards green skin-care cosmetic products
Other Titles: Dự định hành vi của người tiêu dùng đối với mỹ phẩm xanh chăm sóc da
Authors: Pham, Thi Be Loan
Advisor: Laura, Sabbado da Rosa, Prof.
Keywords: Green products
Green skin-care products
Environmental concerns
ABC model of attitudes
Behavior intention
Issue Date: 2015-09
Publisher: University of Rennes 1 - IGR – IAE de Rennes
Description: Master of business administration in international management; 72 pages
Table of contents: Chapter 1 Introduction; Chapter 2 Literature review; Chapter 3 Research design and methodology; ...
Appears in Collections:Quản trị du lịch và dịch vụ quốc tế

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