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Title: Branding Danang: The Role of Higher Education in City Branding
Other Titles: Xây dựng thương hiệu Đà Nẵng: Vai trò của giáo dục Đại học trong xây dựng thương hiệu thành phố
Authors: Truong, Thi Van Anh
Keywords: Place branding
Higher Education
University City
Issue Date: 2020
Publisher: Yokohama National University
Description: Doctoral thesis. Major: Business Administration; 164 pages.
Table of contents: Chapter 1. Introduction; Chapter 2. Literature review; Chapter 3. The case of Danang; ...
Appears in Collections:Kinh tế

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