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Title: An Examination of Students’ Moderate Drinking in Two Different Drinking Cultures: Implications for Alcohol Social Marketing
Other Titles: Nghiên cứu việc uống rượu bia có chừng mực của sinh viên ở hai nền văn hóa khác nhau: Hàm ý cho marketing xã hội trong lĩnh vực rượu bia
Authors: Tran, Trieu Khai
Advisor: Robertson, Kirsten, Assoc. Prof.
Thyne, Maree, Assoc. Prof.
Keywords: Alcohol
Moderate drinking
Ecological framework
University students
Drinking culture
Social marketing
New Zealand
Issue Date: 2020
Publisher: University of Otago, New Zealand
Description: Doctoral thesis. Major: Marketing; 219 pages
Table of contents: Chapter 1. General Introduction; Chapter 2. Student's perceptions of barriers to moderate drinking; Chapter 3. Student's perceptions of facilitators of moderate drinking; ...
Appears in Collections:Kinh tế

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