The Impact of User Interactions in Social Networks on Brand Awareness and Purchase Intention of Emerging Market Fashion Brands

Please use this identifier to cite or link to this item: http://tailieuso.udn.vn/handle/TTHL_125/8270

Full metadata record

DC Field	Value	Language
dc.contributor.advisor	Masango, Shingairai, Dr.	-
dc.contributor.author	Nguyen, Le Loc Tien	-
dc.date.accessioned	2018-05-16T08:41:12Z	-
dc.date.available	2018-05-16T08:41:12Z	-
dc.date.issued	2016-12-08	-
dc.date.submitted	2016-12-08	-
dc.identifier.uri	http://tailieuso.udn.vn/handle/TTHL_125/8270	-
dc.description	Master thesis. Major: International bussiness management; 103 pages	en
dc.description.tableofcontents	Chapter 1. Introduction; Chapter 2. Literature review; Chapter 3. Research methodology; ...	en
dc.language.iso	en	en
dc.publisher	Sheffield Hallam University, England	en
dc.source	College of Information Technology - The University of Danang	en
dc.subject	User Interactions	en
dc.subject	Social Networks	en
dc.subject	Brand Awareness	en
dc.subject	Purchase Intention	en
dc.subject	Fashion Brands	en
dc.subject	Emerging Market	en
dc.title	The Impact of User Interactions in Social Networks on Brand Awareness and Purchase Intention of Emerging Market Fashion Brands	en
dc.title.alternative	Tác động của tương tác người dùng trên mạng xã hội đến nhận diện thương hiệu và quyết định mua hàng của các nhãn hiệu thời trang từ các nước đang phát triển	en
dc.type	Thesis	en
Appears in Collections:	Quản trị kinh doanh

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